With much of the broadcast upfront market still unsettled—ABC and NBC are still ironing out their pricing strategies—some top-tier cable players have quietly begun piecing together deals with major agencies.
Sources on Wednesday said that Turner is halfway done with its 2013-14 upfront business, writing CPM premiums that are 7 percent to 8 percent higher than the rates it secured a year ago.
Turner enjoys the benefit of having wrapped a particularly strong season at TBS and TNT, as both networks were among the top purveyors of the adults 18-49 and 25-54 demos.
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