Turner is revving up another branded microseries initiative, signing General Motors as the sponsor of a five-part strip bowing Jan. 28. Each two-minute GM creative will run within a standalone pod during premiere episodes of TBS’ original comedy series, House of Payne (Wednesdays, 8 p.m.).
The deal, which was hashed out in last year’s upfront, presents GM with an opportunity to give viewers a closer look at the 2009 Chevy Traverse Crossover, a four-door SUV that starts at $31,255 (all-wheel drive model).
Designed
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