Transforming TV From Medium to Platform

David Verklin, CEO of Canoe Ventures, the cable company-owned advanced-television consortium, believes TV will give the Internet a run for its money in the delivery of more relevant, engaging ads. He also says that if he does his job right, TV can level the playing field with the Internet on the metrics and accountability fronts.

Agencies and their clients hope Verklin is right. But they see Canoe