NEW YORK TRA, the New York-based set-top box research firm, said today it raised $13.5 million from a group of investors led by ratings company Arbitron, which contributed $3.4 million. The companies declined to say exactly how much an equity stake in the company Arbitron’s investment was worth.
Other investors in the group included WPP Group, the London-based agency holding company, Kodiak Venture Partners and several undisclosed “angel” investors. Both WPP and Kodiak also invested in an earlier round of funding for TRA.
TRA
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