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TNT’s first Nascar telecast of the season, the Sunday (June 8) telecast of the Pocanao 500, earned a household rating of 3.9, up 27 percent over the same race coverage last year.
Meanwhile, Turner’s launch of RaceBuddy on Nascar.com, in conjunction with the race, garnered 712,000 live streams during the race. RaceBuddy offers live feeds from the Pit Road Cam, In-car cameras, Battle Cam, Race Robo and Mosaic View. The tool also has a vehicle to answer fans’ questions that are submitted to TNT announcers who answer them on the air.
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