TNT Repeat Offender on Tuesday Nights | Adweek TNT Repeat Offender on Tuesday Nights | Adweek
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TNT Repeat Offender on Tuesday Nights

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TNT retained nearly 100 percent of its Hawthorne audience, as the second installment of the Jada Pinkett Smith hospital drama drew 3.76 million viewers Tuesday night at 9 p.m.

According to Nielsen live-plus-same-day ratings data, Hawthorne held on to 98 percent of its premiere delivery (3.83 million viewers). Last night’s episode actually beat the series opener among adults 25-54, averaging 1.72 million members of the demo, an improvement of 5 percent versus the premiere (1.64 million).

The second episode kept 94 percent of its earlier delivery of viewers 18-49, averaging 1.48 million.

Leading out of Hawthorne at 10 p.m., TNT’s third-season drama Saving Grace drew 3.16 million viewers, or about 91 percent of its June 15 delivery. Grace showed a 13 percent decline among the 25-54 demo, averaging 1.36 million viewers, while viewers 18-49 were off 14 percent (1.01 million). Generally speaking, most programs lose between 15-20 percent of their audience in the second episode.

While TNT’s Tuesday night lineup performed strongly, no numbers were forthcoming for Mark Burnett’s new unscripted series, Wedding Day. Turner bumped the show to Thursday nights after its June 15 series opener drew just 853,000 total viewers and 396,000 adults 18-49.

On Monday night, The Closer continued to draw a huge crowd to TNT, averaging 6.41 million viewers in the 9 p.m. time slot. That delivery marked a 99 percent retention rate from the previous episode (6.47 million).

The Closer also held on to 93 percent of its 25-54 audience (2.42 million), while faring even better with its retention of viewers 18-49 (1.85 million, or 97 percent).

At 10 p.m., sophomore drama Raising the Bar drew 3.06 million viewers, or less than half of its Closer lead-in. That said, Monday night’s episode lost only 11 percent of its prior-week audience (3.45 million).

Raising the Bar showed signs of faltering on the demo front, averaging 1.17 million adults 25-54, down 16 percent versus the June 15 episode. It also lost 20 percent of its 18-49 demo (910,000).