The New York Knicks may have come up short in their attempt to win their first playoff game in 10 years, but for NBA rights holder TNT, Sunday night’s 87-85 nail biter was an unequivocal victory.
According to Nielsen, 5.99 million fans watched the first game of the New York-Boston series, giving TNT a 53 percent lift from the comparable NBA playoff game a year ago. All told, the April 17 triple-header marked the most-watched post-season opener in Turner’s 27 years as a league partner, drawing an average 4.54
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