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TNS Media, acquired by WPP Group’s research arm Kantar in late 2008, has been rebranded as Kantar Media. The name change is effective immediately.
TNS provides an array of market and audience research to advertisers and media companies. It competes with Nielsen in the marketplace intelligence sector, providing customers with ad rates and information about where and when marketers place their ads across numerous media.
TNS Media Research, which tracks TV viewing patterns via set-top-box data, is also now a part of Kantar Media.
WPP launched a hostile take-over bid for TNS in August 2008 after TNS management rebuffed several “friendly” offers from the agency holding company to acquire the research firm.
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