TiVo: E-Trade Won Super Bowl

NEW YORK E-Trade’s Super Bowl spot featuring a talking baby executing a stock trade and then spitting up was the most-viewed commercial during Sunday’s game, followed by ads from Pepsi and Doritos. None of the many movie ads made it onto the top 10 list, according to TiVo.

Based on a sampling of 10,000 households using anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game, Pepsi’s “Magnetic Attraction” spot starring Justin Timberlake and Doritos’ user-generated “Mousetrap” commercial that came in third in its “Crash the Super Bowl” competition last year took second and third place, respectively.

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