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By Eleftheria Parpis
We all know that necessity breeds invention, and it's no different for the creators of prime-time programming. Tim Kring, creator of NBC's Heroes, said at an Advertising Week event on branded entertainment that he was looking at the way TV audiences were migrating to other media when he decided to tell the Heroes story across multiple platforms. "It evolved out of necessity," he said. "It came out of a simple philosophy of trying to figure out how to fish where the fish are."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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