Tiles Reboots With G4 | Adweek
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Tiles Reboots With G4

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Comcast Entertainment Group has reupped Neal Tiles through 2013, signing the G4 president to a three-year renewal.

Since joining G4 in September 2005, Tiles has played a defining role in establishing G4’s street cred among males 18-34, luring #1 geek crush Olivia Munn to co-host Attack of the Show and corralling a lineup of genre-busting programs like Web Soup, Human Wrecking Balls and Ninja Warriors.

Tiles also spearheads G4’s signature live coverage from zeitgeist-defining events such as CES, Comic-Con and E3. Under his stewardship, the network has evolved from an all-games, all-the-time format to a more inclusive mélange of pop culture, lifestyle and tech programming.

As G4 began painting with a somewhat broader brush, Tiles elected to reposition G4tv.com to make it more keenly focused on gaming. The shift has enhanced the site’s relationship with videogame publishers to such an extent that many titles premiere exclusively on G4tv.com and the linear network.

The financial terms of Tiles’ new employment contract were not disclosed.

Ted Harbert, who oversees G4, E! and Style as president and CEO of Comcast Entertainment Group, said Tiles has done “an extraordinary job delivering tremendous growth and developing cutting-edge programming that resonates with young guys.” Harbert added that Tiles “has taken G4 to the next level as the television home for today’s digital generation.”

Tiles’ new deal comes on the heels of G4’s most-watched quarter in its 8-year history. Per Nielsen, the network averaged 156,000 total viewers in prime, a 17 percent improvement from Q1 2009. G4 also saw its deliveries of the M18-34 demo increase 13 percent.

Per SNL Kagan estimates, G4 in 2009 generated $72.7 million in net ad sales, up 4 percent from the previous year.