Three Media Congloms Make Million-plus Sandy Donations | Adweek Three Media Congloms Make Million-plus Sandy Donations | Adweek
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Three Media Congloms Make Hefty Sandy Donations

News Corp. and Viacom pitch in $1M each; Disney throws in $2 million
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The Walt Disney Company is in a generous mood these days. The day after plunking down $4 billion for Star Wars and Indiana Jones owner Lucasfilm Entertainment, Disney has donated $2 million to Hurricane Sandy relief efforts: $1 million specifically for the Red Cross and another million earmarked for "organizations working on rebuilding efforts." The company will also match any and all employee donations.

They're not the only ones, either. Viacom is also giving the Red Cross $500,000, with another half million set aside for rebuilding as well as a $1 million employee donation matching campaign. News Corp., too, is getting in on the charitable act, setting aside $500,000 for the Mayor's Fund in New York City and another $500,000 for disaster relief in New Jersey.

All three companies are also encouraging donations. Disney is even running PSAs on ESPN, ABC, Radio Disney and other networks. 

Relief efforts were coming along slowly but surely on Thursday. ConEdison predicted that power would be restored to all of Manhattan by Saturday, and limited subway service had resumed, though Brooklyn remains cut off from Manhattan. Bus service reached most of the outer boroughs although transportation on the roadways was slow going. The millions trying to get into the city from Brooklyn faced journeys of hours in duration, and vehicles weren't allowed on the Brooklyn or Manhattan bridges unless they were carrying at least three passengers.

The media will also have to wait to broadcast, report on and complain about the Knicks-Nets tip-off scheduled for Thursday. That game, which would have been the first at the new Barclays Center above Brooklyn's Atlantic Avenue subway station, has been canceled. The Nets will instead open the new arena on Saturday against the Toronto Raptors.

To donate to the Red Cross, click here.