There's a High Bar for Trump’s Inauguration to Beat Previous TV Ratings

Nearly 42 million watched Reagan's first swearing-in

Ratings are the currency of TV, and President-elect Donald Trump knows it.

A TV star for the past decade and a publicity aficionado long before that, Trump, during his presidential campaign, based his cultural relevance largely on Nielsen numbers. The higher the ratings, the better he was doing. In fact, his fascination with ratings is rivaled only by the most passionate of network executives.

Trump has been known to use Twitter to boast when programs or networks he's involved with deliver strong ratings.

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