NEW YORK The Tennis Channel said today it has signed a deal with California Giant Berry Farms, Watsonville, Calif., in a co-branding effort to support the network’s first-time coverage of the Wimbledon grand slam tennis tournament, June 23-July 6 in London.
The partnership, “The Sweetest Match,” will see Tennis Channel messaging on 20 million packs of strawberries in 3,000 retail stores beginning this week, including Kroger, Albertson, Safeway and Wal-Mart. The package will tout Tennis Channel’s planned 100 hours of Wimbledon coverage as well as a “Win a Trip to Wimbledon” sweepstakes that offers the chance to attend the 2009 event in London.
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