Telemundo Touts 'Content Integration' in Upfront | Adweek Telemundo Touts 'Content Integration' in Upfront | Adweek
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Telemundo Touts 'Content Integration' in Upfront

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Acknowledging a challenged advertising marketplace for advertisers trying to reach both English and Spanish-language audiences, Telemundo executives today (May 12) expressed their belief that the network's ability to do custom product integration into their novelas and across all their platforms will give them a selling advantage in upfront buying for the 2008-09 season.