NEW YORK The sales force behind Telemundo’s owned and operated stations this week launched a multiplatform branded marketing initiative that combines TV, Web, mobile, digital, out-of-home and grassroots consumer events and customized promotions.
The marketing push, dubbed “Telemundo conexion,” draws on the local market resources of the network’s 16 owned-and-operated stations and was recently unveiled in Los Angeles to some 150 clients by Enrique Perez, svp, Telemundo Station Sales.
“‘Telemundo conexion’ extends far beyond the original 360 [marketing] platform concept and offers our advertisers and partners local initiatives that connect them directly with consumers across all lifestyle touch points and media platforms,” said Perez.
The program will include Chicago, Dallas, Houston, Miami, New York, San Francisco, San Antonio and Puerto Rico by the end of 2008.
Perez
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