NBC Universal's Telemundo Communications Group announced Tuesday (Aug. 12) the launch of a multi-market, multiplatform sales approach called Conexion. The initiative is designed to provide advertisers with integrated campaigns across the 16 owned-and-operated Telemundo stations and their Web sites, in addition to mobile and digital out-of-home platforms, and consumer events and promotions.
Telemundo kicked off Conexion in Los Angeles with an upfront-style presentation by Enrique Perez, senior vp of Telemundo Station Sales and his sales team. More than 150 clients were in attendance, the company said.
By the end of the year, Telemundo Conexion will be rolled out to Miami, New York, Chicago, San Francisco, Dallas, Houston, San Antonio and Puerto Rico.
"This is yet another example of Telemundo's unique ability to offer its advertisers multiple vehicles to connect with the consumer whether it be on-air, online, at events or at retail," said Jacqueline Hernandez, chief operating officer for Telemundo