Telemundo Looks For Its Own Voice

Broadcaster touts 'La Voz: Ninos' at upfront bash

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Telemundo pulled out all the stops on Tuesday evening after a day of Hispanic media pitches from larger rival Univision and cable company Discovery U.S. Hispanic. The presentation took place at the Al Hirschfeld Theater on 45th street, which seemed appropriate given some of the Spanish-only quirks of the show. For one thing, the presentation included brief performances of dramatic prologues for the novelas; for another, the fan base in the theater was notably more enthusiastic than at the English-langauge upfronts.

Mexican singer Jose Jose got the loudest and longest cheers, but the network's biggest news was that it would be sending to series a new spinoff of NBC hit The Voice, called La Voz: Ninos.

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