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Telemundo and Ford are in the midst a multiplatform consumer engagement initiative aimed at educating U.S. Hispanics on the importance of voting, with Ford also being the sponsor of the televised presidential debates on the network, as well as sponsoring content on other platforms.
In addition to sponsoring the commercial-free coverage of the debates, Ford is featured in tagged vignettes, snipes and election customized segments on Telemundo news properties, Noticiero and Al Rojo Vivo, and on the network
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