TCA 2009: Exclusive Video From ABC | Adweek TCA 2009: Exclusive Video From ABC | Adweek

TCA 2009: Exclusive Video From ABC


Marc Berman and Alan Frutkin weigh in on ABC's portion of the TCA below:

Shark Tank
Tuesday 8 p.m.
-The Premise:
Budding entrepreneurs pitch their ideas to a panel of venture capitalists in this new reality/competition from Survivor/The Apprentice creator Mark Burnett.
-Competition: NCIS (CBS), The Biggest Loser (NBC), So You Think You Can Dance (Fox), 90210 (CW)
-Who Was on the Panel:
Kevin Harrington, Daymond John, Kevin O’Leary, Barbara Corcoran, Robert Herjavec and executive producer Clay Newbill.
-The Scoop:
Feisty is the word to describe the Shark Tank panel as the well-dressed entrepreneurs bitched and bickered, which no doubt it the appeal behind the reality/competition. Already successful as Dragon’s Den in other countries, the name change was made to emphasize the business sharks.
“The show originated in Japan, and dragons are big in the culture there. But in the Western culture, sharks, we’ve all heard of business sharks,” said Clay Newbill. “It’s a perfect description of what actually happens in the tank because if the sharks hear something that they like, it’s unpredictable what will happen. They act just like a pool of sharks in that they may take a piece of an entrepreneur or they may fight each other and take a bite out of each other at the same time. So it’s a perfect analogy.”
-The Reality:
Since Shark Tank launched on Sunday, August 9 (out of the return of Who Wants to Be a Millionaire), I consider this more like summer filler than an aggressive programming move this fall.  Plus, ABC has confirmed that the upcoming remake of V will step into the Tuesday 8 p.m. hour on November 3. So, consider Shark Tank a “Band Aid” maneuver until V begins.
-Chance of Survival for Shark Tank (Based on a scale of 1-1 to 10-1): 9-1
-Did You Know?:
Last fall, ABC aired non-scripted Opportunity Knocks in the Tuesday 8 p.m. hour and it came and went after just two episodes.

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