As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s challenge is to effectively help fans break a 32-year habit, inasmuch as the national semifinals have aired on CBS since 1982.
To most effectively get the message out, TBS is basically executing a full-court press, planting promos on-air, online, in movie theaters, on radio, in print and out-of-home.
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