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TBS is yukking it up with Microsoft and Kia Motors America, lining up both brands as first-time sponsors of the Comedy Festival.
As newcomers to the festival, Microsoft and Kia will each sponsor three prime-time comedy specials, in a series of on-air promotions that will include tagged tune-ins and exclusive billboard placement.
In addition to the linear TV buy, Microsoft also will extend its presence to the venue itself (Caesars Palace in Las Vegas), as well as the Comedy Festival microsite at TBS.com.
Also getting in on the act are returning sponsors Geico and Mars, Inc.’s
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