Syfy Lures Dodge With Defiance

Online game will hit the market April 1

Defiance is coming April 1, and it's coming in a Mad Maxed-out Dodge Challenger. The massively multiplayer online game will drop at the beginning of the cruelest month, two weeks before the April 15 premiere of the television series on Syfy, and the stakes have rarely been higher for the network. NBCUniversal has invested some $100 million in the hybrid game/TV series, and Dodge has become a major part of the plan, with the company's resurrection of the Dart as the linchpin in the client integration.

One of the series' largest hurdles was selling all that ad inventory early in the year before the show.

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