LOS ANGELES As usual, the Super Bowl was the perfect storm of media, sports and music — but, unlike previous years, Super Bowl XLII between the Giants and the Patriots was actually something of a game. It bodes well for those companies who chucked their hard-earned advertising money for a quick 30 seconds in the limelight. There is probably a better chance this year that the TV audience actually stuck around after Tom Petty’s halftime show and through the rest of the game.
Among the ads with music that look to make an impact: Sobe Life Water’s too-freaky-to-look away combination of Naomi Campbell and animated lizards reenacting the video to Michael Jackson’s “Thriller.”
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