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NEW YORK NBC is selling Super Bowl spots in next year’s game for $3 million per 30-second unit, sources familiar with the situation said. That’s about 11 percent higher than the average $2.7 million that Fox commanded for this year’s game.
While Fox sources indicated it received $3 million for one or two spots late in the selling process leading up to the February 2008 telecast, NBC has just begun selling units (outside of multiyear packages) and could achieve close to an average of $3 million per unit.
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