Miller High Life, which likes to present itself as a David against the Anheuser-Busch Goliath, is again seeking to counterprogram against its rival during the Super Bowl, this time by showcasing small businesses.
A Miller ad running on local affiliates during the game will feature Del’s Barber Shop in Escondido, Calif., Tim’s Baseball Card Shop in Chicago, Loretta’s Authentic Pralines in New Orleans, Bizarre Guitar & Drum in Phoenix, as well as comedian Windell D. Middlebrooks, who starred in 1-second ads for the brand during last year’s Super Bowl.
While
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