“I’m a ____ but what I really want to do is direct.” Daring to dream are these 10 budding filmmakers, the finalists in PepsiCo’s “Crash the Super Bowl” challenge. But many of them are further along the path to their dream than the competition might make clear. Most have some writing, filmmaking, marketing or even advertising background. Also, for most, this is the second or even the third year they have participated.
So it’s not quite amateur hour as the company, for the fifth straight year, turns over the creation of its multimillion dollar Super Bowl investment to the public, this year adding Doritos sister brand, Pepsi Max, to the contest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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