Radio advertising revenue may be at its lowest ebb in many years, but the number of listeners is up. According to new data from Arbitron’s national listening report, more than 234 million people age 12 and older listen to radio over a typical week, an increase over last year’s 232 million.
The increase comes at a time when a host of other new audio media on the Internet and on MP3 players compete with traditional radio for the consumer’s time.
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