While the business of search advertising is booming, a recent report questions whether its popularity is based more on “potential” than “payoff.”
According to a new report from Borrell Associates, client churn rates for companies selling search is close to 60 percent, with most of the attrition by the third or fourth month. As many as 80 percent of clients may be gone in 12 months. Some companies lose as much as 90 percent of their clients.
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