Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep.

According to new research from Placed, Inc., a firm that marries consumer location-based data with TV usage patterns, ESPN viewers overindex appreciably in their patronage of auto showrooms and bars. In fact, the study suggests that the average ESPN viewer is 37 percent more likely to visit a pub and/or tavern, and is 12 percent more likely to pop into a local dealership.

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