Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Nearly two-thirds or 64 percent of U.S. households that rely on free, over-the-air TV, have already taken steps to prepare for the Feb. 17, 2009 switch to digital broadcasting, according to a survey released Thursday (July 10) by the National Association of Broadcasters.
The poll was conducted between March 29 and May 13 with 5,535 broadcast-only homes. To prepare for the DTV switch, respondents said they had learned about or applied for a $40 TV converter box coupon provided by the federal government, or shopped for one.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in