Studios Stand Behind Skins

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MTV on Monday night aired the second installment of its kids-these-days drama Skins, and despite the defection of a number of high-profile sponsors, studio dollars ensured a full spot load.

No fewer than 16 ads for upcoming releases ran during the five commercial pods, a roster that included repeat customers Dream Works (I Am Number Four), Screen Gems (The Roommate), Paramount Pictures (No Strings Attached), Columbia Pictures (Just Go With It) and New Line (The Mechanic).

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