Stellar Results for The Grammy Awards on CBS | Adweek
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Stellar Results for The Grammy Awards on CBS

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THE PROGRAMMING INSIDER

Monday, February 14, 2011

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Happy Valentine’s Day
_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Results
 
Friday 2/11/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC   3.9/ 7
ABC   3.5/ 6
Fox     2.2/ 4
CW     1.2/ 2
 

CBS: 8.32 million, NBC: 6.00, ABC: 5.52, Fox: 3.71, CW: 2.14

 

-Adults 18-49:

ABC, NBC and Fox: 1.4 rating/5 share each, CBS: 1.3/ 4, CW: 0.9/ 3

  
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS)
 

-Friday’s Losers (excluding repeats):
The night overall. Friday looks like Saturday more and more each week.

 
----------
 

-Ratings Breakdown:

It was a Friday of four-way leadership, but there was nothing to celebrate about. CBS remained the most-watched network with 8.32 million viewers, on average, while ABC, NBC and Fox were tied for first among adults 18-49, each with a mere 1.4 rating/5 share in the demo. Needless to say, Friday remains a troubled evening.

 

CBS and Fox tied for the top spot at 8 p.m. care of relocated The Defenders and Kitchen Nightmares, but the Gordon Ramsay non-scripted hour only delivered 3.72 million total viewers. Take a look:

 
Friday 8 p.m.

The Defenders (CBS)

Total Viewers: 7.92 million (#1), A18-49: 1.1/ 4 (#3)

 

Kitchen Nightmares (Fox)

Total Viewers: 3.72 million (#4), A18-49: 1.5/ 5 (#1)

 

Given CBS’ overall strength throughout the week, there is every reason to believe it will be back to the drawing board in the Friday 8 p.m. hour next season.

 

Also airing from 8-9 p.m. was NBC’s Who Do You Think You Are? (Viewers: #2, 6.60 million; A18-49: #2, 1.4/ 5), featuring country western singer Tim McGraw, ABC animated encore holiday specials Be My Valentine, Charlie Brown (Viewers: #3, 4.08 million; A18-49: #4, 1.0/ 4) and A Charlie Brown Valentine (Viewers: #4, 3.64 million; A18-49: #4, 1.0/ 3), and soon-to-conclude Smallville on The CW (Viewers: #5, 2.33 million; A18-49: #5, 0.9/ 3).

 

CBS was the top draw at 9 p.m. courtesy of CSI: NY, which averaged 9.66 million viewers and a 1.5/ 5 among adults 18-49. For a typically sleepy Friday, consider CSI: NY a “winner.” And that led into an encore telecast of Blue Bloods, which returned to the 10 p.m. hour with 7.38 million viewers (#2) and a 1.2/ 4 in the demo (#3). If Criminal Minds: Suspect Behavior performs well out of parent Criminal Minds on Wednesday (and there is every reason to believe it will), chances are Blue Bloods will remain in the Friday 10 p.m. time period.

 

NBC competed with a two-hour edition of Dateline at 5.70 million viewers and a 1.4/ 5 in the demo from 9-11 p.m., with the half-hour breakdown as follows:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 5.44 million (#2), A18-49: 1.3/ 4 (#3)

 9:30 p.m. – Viewers: 5.88 million (#2), A18-49: 1.5/ 5 (#2)

10:00 p.m. – Viewers: 5.71 million (#3), A18-49: 1.4/ 5 (#2)

10:30 p.m. – Viewers: 5.75 million (#3), A18-49: 1.4/ 5 (#2)

 

But two-hours of 20/20 on ABC was slightly higher rated at 6.35 million viewers (#2) and a first-place 1.6/ 5 among adults 18-49. Here is the half-hour breakdown:

 
20/20 (ABC)

 9:00 p.m. – Viewers: 4.92 million (#3), A18-49: 1.2/ 4 (#4)

 9:30 p.m. – Viewers: 5.59 million (#3), A18-49: 1.4/ 5 (#3t)

10:00 p.m. – Viewers: 7.14 million (#2), A18-49: 1.8/ 6 (#1)

10:30 p.m. – Viewers: 7.74 million (#1), A18-49: 1.9/ 6 (#1)

 

Elsewhere, and in the 9 p.m. hour was relocated Fringe on Fox (Viewers: #4, 3.71 million; A18-49: #3t, 1.4/ 4) and Supernatural on The CW (Viewers: #5, 1.96 million; A18-49: #5, 1.9/ 3). Despite the lackluster performances, both scripted hours are expected back next season.

 

Source: Nielsen Media Research data (R = repeat)

 
----------
Saturday 2/12/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    4.0/ 7

CBS   3.3/ 6

NBC 3.1/ 6
ABC 1.8/ 3
 

-Total Viewers:

Fox: 6.94 million, CBS: 5.01, NBC: 4.67, ABC: 3.16

 

-Adults 18-49:

Fox: 2.1 rating/7 share, ABC and CBS: 0.9/ 3 each, NBC: 0.8/ 3

 
---------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
---------------
 
-Saturday’s Winners:
 

-Saturday’s Losers (excluding repeats):

The night overall
 
----------
 
-Ratings Breakdown:

NASCAR 2011 in place of regularly scheduled Cops and America’s Most Wanted led Fox to an above-average Saturday victory, with 6.94 million viewers and a 2.1 rating/7 share in primetime. But just because something ranks No. 1 does not mean it is a “winner.” Here is the half-hour breakdown:

 

NASCAR 2011

8:00 p.m. – Viewers: 5.98 million (#1), A18-49: 1.8/ 7 (#1)

8:30 p.m. – Viewers: 7.14 million (#1), A18-49: 2.2/ 8 (#1)

9:00 p.m. – Viewers: 7.05 million (#1), A18-49: 2.1/ 7 (#1)

9:30 p.m. – Viewers: 7.61 million (#1), A18-49: 2.3/ 7 (#1)

 

Elsewhere, there was nothing of note. CBS aired repeat episodes of NCIS: Los Angeles (Viewers: #2, 4.59 million; A18-49: #3, 0.7/ 2) and CSI: Miami (Viewers: #2, 5.20 million; A18-49: #2, 0.9/ 3) from 8-10 p.m. and into perennial 48 Hours Mystery at 10 p.m. (Viewers: #2, 5.25 million; A18-49: #2, 1.0/ 3). NBC populated the night with repeats of Harry’s Law (Viewers: #4, 3.62 million; A18-49: #4, 0.4/ 2), Law & Order: Los Angeles (Viewers: #3, 4.57 million; A18-49: #3t, 0.8/ 3) and Law & Order: SVU (Viewers: #1, 5.82 million; A18-49: #1, 1.2/ 4). And ABC capped it off with repeats of Wipeout (Viewers: #3, 4.11 million; A18-49: #2, 1.2/ 4) and theatrical Hairspray (Viewers: 2.68 million; A18-49: 0.7/ 2 – last-place in both categories).

 

Source: Nielsen Media Research data (R = repeat)

 
-------------------------
 

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 15.6/25
ABC   4.9/ 8
NBC   3.3/ 5
Fox:   2.9/ 5
 
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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, February 13, 2011.

 
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-Yesterday’s Winners:

60 Minutes (CBS), The 53rd Annual Grammy Awards (CBS)

 

-Yesterday’s Losers:

Dateline (NBC), American Dad (Fox), Bob’s Burgers (Fox)

 

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-Ratings Breakdown:

It was all about The Grammy Awards, of course, with the 53rd annual festivities on CBS at a commanding 17.9 rating/27 share in the overnights from 8-11 p.m., with the half-hour breakdown as follows:

 

The 53rd Annual Grammy Awards

 8:00 p.m.: 17.8/27 (#1)
 8:30 p.m.: 18.0/27 (#1)
 9:00 p.m.: 18.5/27 (#1)
 9:30 p.m.: 18.1/27 (#1)

10:00 p.m.: 18.3/29 (#1)

10:30 p.m.: 16.5/28 (#1)

 

Comparably, this was just two percent below the above-average 18.2/27 for The 52nd Annual Grammy Awards on Sunday, January 31, 2010. That telecast translated into 25.87 million viewers with a 9.9 rating/24 share among adults 18-49, based on the live plus same day ratings.

 

Earlier in the evening on CBS was granddaddy newsmagazine 60 Minutes at a dominant 9.0/15 in the overnights from 7-8 p.m.

 

Elsewhere, the competition took a hit, as expected, opposite The Grammys. ABC’s top Sunday draw remained Desperate Housewives at 9 p.m., but a distant second-place 6.6/10 in the overnights was well below average. Weaker lead-in support translated into a season-low (and also second-place) 4.7/ 8 for Brothers & Sisters at 10 p.m. As for Desperate Housewives, Susan’s (Teri Hatcher) lame kidney storyline could make the veteran serial a candidate for the annual TV Turkeys column in November. 

 

Earlier in the evening on ABC was veteran America’s Funniest Home Videos at a second-place 4.4/ 8 at 7 p.m., followed by aging Extreme Makeover: Home Edition at a 4.1/ 6, which also ranked second. As a reminder, inspirational Secret Millionaire steps into the Sunday 8 p.m. hour on ABC on March 6 for six weeks.

 

NBC populated the evening with a two-hour edition of Dateline, which averaged a drab 3.6/ 6 in the overnights from 7-9 p.m., followed by back-to-back repeats of recently introduced David E. Kelley legal drama Harry’s Law as follows:

 

Harry’s Law R (NBC)

 9:00 p.m.: 3.2/ 5 (#3)

10:00 p.m.: 2.9/ 5 (#3)

 

The half-hour breakdown for overused Dateline appears as follows:

 

Dateline (NBC)

7:00 p.m.: 3.3/ 6 (#3)

7:30 p.m.: 3.4/ 5 (#3)

8:00 p.m.: 3.6/ 6 (#3t)

8:30 p.m.: 4.2/ 6 (#3)

 

Sadly, eight hours (or 38 percent) of NBC’s schedule last week was made up of Dateline and Harry’s Law. 

 

Fox opened the evening with a repeat of The Simpsons at 7 p.m. (#4: 2.0/ 3), followed by relocated American Dad (#4: 2.4/ 4), which is not benefitting minus the original lead-in support from Family Guy. The rest of Fox’s regularly scheduled animated Sunday line-up took a hit opposite The Grammy Awards as follows:

 
Fox/Sunday

8:00 p.m. – The Simpsons: 3.6/ 5 (#3t)

8:30 p.m. – Bob’s Burgers: 2.6/ 4 (#4 – series low)

9:00 p.m. – Family Guy: 4.0/ 6 (#3)

9:30 p.m. – The Cleveland Show: 3.1/ 5 (#4)

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-More Dominance for Jersey Shore:

It was not a record performance, but MTV’s Jersey Shore stood well above the basic cable competition on Thursday, Feb. 10 with 7.85 million viewers and a 4.2 rating among adults 18-49. Second most-watched among the regularly scheduled mix for the evening was USA’s Royal Pains at 3.86 million viewers, followed by USA’s Fairly Legal (3.47 million).

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Monday 2/14/11

 
ABC:

 8:00 p.m. The Bachelor  

10:00 p.m. Castle
 
CBS:

 8:00 p.m. How I Met Your Mother

 8:30 p.m. Mad Love (series premiere)

 9:00 p.m. Two and a Half Men

 9:30 p.m. Mike & Molly

10:00 p.m. Hawaii Five-O
 
NBC:

 8:00 p.m. Chuck

 9:00 p.m. The Cape

10:00 p.m. Harry’s Law
 
Fox:

 8:00 p.m. House  

 9:00 p.m. The Chicago Code

 
CW:

 8:00 p.m. 90210

 9:00 p.m. Gossip Girl

 
New Program Descriptions
 
Mad Love (CBS)

Four young friends in New York (Jason Biggs, Sarah Chalke, Judy Greer and Tyler Labine) find their relationships in a tizzy when two members of the quartet discover they have romantic feelings for each other. 

 
The Reality:

Yeah, yeah, yeah…yet another new sitcom focused on young people in New York City and their screwed up interpersonal relationships. But the flow out of How I Met Your Mother is flawless and Mad Love is actually not half bad. Compared to former time period warmer Rules of Engagement (which is shifting to Thursdays at 8:30 p.m.), Mad Love could, and should, be an improvement. 

 

Chances of Survival for Mad Love (Based on 1-1 to 10-1):

2-1
 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 
-More Portlandia:

IFC has renewed comedy Portlandia for a second season, with an order for 10 new half-hour episodes to premiere in January 2012. 

 

-Lex Luther Returns to Smallville:

Former Smallville co-star Michael Rosenbaum will reprise his role as Lex Luther in the series-finale of The CW’s Smallville on Friday, May 13. Smallville will conclude its 10-season run with a two-hour installment.

 

-Sad News:

Betty Garrett, a.k.a. Irene Lorenzo on All in the Family and Edna Babish on Laverne & Shirley, passed away Saturday at the Ronald Reagan UCLA Medical Center due to an aortic aneurysm. She was 91.

 

Prominent in the popular era of big screen musicals, Garrett peppered her resume opposite Frank Sinatra and Gene Kelly in On the Town and Take Me Out to the Ballgame and opposite Esther Williams in Neptune’s Daughter, all in 1949. But after she was blacklisted in 1951 when husband Larry Parks testified about his Communist party activity, Garrett switched to television and theater. Most recently, she was visible in various one woman shows, while teaching acting at the non-profit Theatre West in North Hollywood, California. In an unprecedented accomplishment, Garrett is the only performer in the history of television to have a regularly scheduled role in two No. 1 series at the height of their popularity. 

 

Garrett is survived by her sons Garrett Parks and Andrew Parks.

 
______________________________________________________________________
 

TV Trivia Time:

Happy Valentine’s Day
 

Which one of the following TV couples accidentally got trapped in their bathroom on Valentine’s Day?

 

a)      Chandler and Monica Bing

b)      Paul and Jaime Buchman

c)      Dan and Roseanne Conner

d)      Hank and Peggy Hill

e)      Rob and Laura Petrie

 

The answer to Friday’s question…

 

Which one of the following TV characters was married to a man named George three different times?

 

a)      Faye Evelyn Cochran

b)      Maude Findlay

c)      Blanche Morton

d)      Helen Rosenthal

e)      Martha Wilson

 

Is:  a) Faye Evelyn Cochran, who was an ex-stewardess who ran the ticket counter for fictional Sandpiper Air on long-running NBC sitcom Wings. Faye Evelyn Schlob Dumbly DeVay Cochran was widowed three times, each time to a man named George. To the masses who answered Blanche Morton, she was George and Gracie’s neighbor on the old Burns and Allen Show, not one of the roommates on The Golden Girls.

 
-Current kudos goes to:

Gerry Bixenspan, Larry Collins, Suzanne Crowe, John Ferlazzo, Maureen Goldman, Bob Ingersoll, Tom Kilgallon, Synda Kollman, Carol Kruger, Francine Purcell, Gordon Purcell, Con Rigg, Don Webb