Starz Is Capitalizing on Cachet of New Owner Lionsgate

Luring audiences with streaming service and titillating titles

Starz has a new owner, but it's going to be business as usual for the premium cable network.

On June 30, Lionsgate announced it was buying Starz for $4.4 billion in cash and stock, but "from a content point of view, Starz will very much remain on strategy," Starz CEO and president Chris Albrecht told reporters at the Television Critics Association's summer press tour in L.A. "We're going to be operating pretty autonomously within that unit, because we bring—no pun intended—a lion's share of the profits to the combined entity, so what you don't want to do is mess about with that.

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