Democratic contenders played to their strengths in their TV media plans by targeting the far ends of the demographic spectrum, according to a SQAD analysis of cost per points in key primary states. Barack Obama tended to place dollars against the younger demos, while Hillary Clinton targeted older adults.
In the six weeks prior to the Texas, Ohio, Wisconsin and Pennsylvania elections, spending to reach 18-34 year-olds and those over 50 increased 11 percent and 10 percent, respectively, compared to 2007.
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