Spot TV ad revenue soared 31.7 percent in the third quarter to $4.1 billion on a 74.1 percent surge in automotive and a 688 percent increase in political advertising, per a TVB analysis of Kantar Media data.
The sector far outpaced other broadcast TV segments, including network TV up 2.7 percent to $4.8 billion, syndication down 1.2 percent to just over $1 billion.
For the quarter, total broadcast TV grew 12.5 percent to $9.9 billion.
Year-to-date, spot TV is up 27 percent to nearly $11 billion, network TV is ahead 6.6 percent to $18.1 billion and syndication is down 8.3 percent to $2.9 billion. Total broadcast TV was up 11 percent to $32 billion.