NEW YORK Spike Digital Entertainment, a unit of Viacom, has re-designed Spike.com, which will debut on Friday. In its latest iteration, the site places a greater emphasis on video.
Erik Flannigan, evp of digital media for the MTVN Entertainment Group, underscored that while “video is still the center of online, having a voice really matters.” This includes a text-rich homepage with articles written by Spike.com’s newly formed editorial staff. The site offers users a chance to offer up their opinions on the content, as well.
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