Spike TV Goes Long With Brand Integrations

The aspiring pro-football players in the new series 4th and Long—debuting this week on Spike TV—will hit the field in Reebok jerseys, recharge with EAS Myoplex energy drinks and shovel in a crate’s worth of Popeyes chicken. After a day of hitting the turf, they might even crack open a Miller Lite or two.

These are the brands that will surround the 12 contestants who’ll compete, elimination-style, over the course of the 10-episode show for a chance to play with the Dallas Cowboys, courtesy of lightning-fast deals put together by the MTV Networks Entertainment Group.

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