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BEIJING For executives like Martin Sorrell, China’s future is now.
“What we saw Friday night confirmed that perception has become reality,” Sorrell, CEO of WPP Group — parent of media buyer GroupM — said of the opening ceremony. “People all over the world watching television who’ve been in denial about China’s rapid growth now finally see it’s for real.”
Sorrell, whose GroupM is the largest media buyer for Olympics host broadcaster China Central Television, said Monday that he believes the Beijing Games are a watershed event for world consumers’ view of China and for revenue at CCTV.
CCTV ad revenue in 2008 grew 30 percent because of what Mark Patterson, GroupM’s CEO Asia Pacific, calls “the Olympic effect.”
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