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NEW YORK Starcom MediaVest Group has formed a new unit, SMG Performance Marketing, which will oversee and develop performance-marketing capabilities throughout the SMG network.
The unit brings together SMG Search, Halogen and SMG Directory Marketing under one roof. Nancy Mullahy, evp and managing director for the Coca-Cola account, will expand her duties as director of the new unit.
Former e-marketing executive for Orbitz, Jill Balis, will helm an advanced analytics and proprietary research platform, ensuring that all of the business units within parent company Publicis Groupe maximize chances for collaboration.
SMG
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