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Sluggish Results in the Thursday Overnights

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Friday, September 3, 2010
 
Prime-Time Metered Market Thursday Ratings:
  
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
 
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Note: The Programming Insider will not be published on Monday, September 6 in honor of Labor Day. But the fast affiliate rating results will be available at PIFeedback.com. See you back on Tuesday,

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Prime-Time Metered Market Thursday Ratings:
Sluggish Overall Results Leading into Holiday Weekend
    
Thursday 9/02/10
 

              HH
          Rtg/Shr

CBS   4.1/ 8
ABC 3.3/ 6
NBC 2.4/ 4
Fox    2.3/ 4

CW   0.8/ 1

 
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-Percent Change From the Year-Ago Evening (Thursday, September 3, 2009):

ABC: +50, NBC: -11, Fox: -12, CBS: -15, CW: -20

 
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-Percent of Schedule in Repeats: 77
-Number of Days Until Start of the 2010-11 Season: 17
 
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-Yesterday’s Winners:
Big Brother (CBS), The Mentalist R (CBS)
 

-Yesterday’s Losers (excluding repeats):

NightlinePrime: Secrets of Your Mind: Why We Do What We Do (ABC)

 
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-Ratings Breakdown:

With the holiday weekend looming, the networks were below-average on this first Thursday in September. CBS finished No. 1 in the overnights, beating second-place ABC by 24 percent. Next was NBC, followed by ABC and, of course, The CW. Keep in mind that more than three-quarters of the schedule was in repeats.

 

Summer favorite Big Brother on CBS won the 8 p.m. hour, with a 4.3 rating/9 share in the overnights. Comparably, that was up by 13 percent from the year-ago evening (3.8/ 7 on Sept. 3, 2009). All I can say is…so long, Ragan! Next on CBS were repeats of CSI (#1t: 3.5/ 7) and The Mentalist (#1: 5.0/ 9) from 9-11 p.m. As I have said in the past, I predict that CSI and The Mentalist will flip time periods by midseason.

 

ABC opened the evening with a repeat of Wipeout (#2: 3.5/ 6 at 8 p.m.), followed by a series-low for already renewed Rookie Blue at 9 p.m. (#1t, 3.5/ 6) and week three of NightlinePrime: Secrets of Your Mind: Why We Do What We Do, which finished last at 10 p.m. with a 2.9/ 5. And that was opposite two repeats. Note to ABC: enough with all these summer newsmagazines.

 

Elsewhere, and there was not much, NBC populated the evening with repeats of Community (#4: 2.0/ 3), 30 Rock (#4: 2.0/ 3), The Office (#3: 2.3/ 4), another episode of Community (#3: 1.8/ 3) and Law & Order: SVU (#2: 3.1/ 6). Worth repeating: Community is not a strong enough sitcom to still be anchoring Thursday. Fox aired repeats of Bones (#3: 2.9/ 5) and Fringe (#4: 1.8/ 3). And The CW capped off the sluggish night with encore telecasts of The Vampire Diaries (#5: 1.1/ 2) and 90210 (#5: 0.5/ 1), which is not worthy of its upcoming third season on Monday.

 

As a reminder, here is what you will be seeing on the broadcast networks on Thursday this fall (with new shows in caps and bolded), followed by the odds of survival for the new series:

 
ABC
 8:00 p.m.: MY GENERATION
 9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice
 
CBS

 8:00 p.m.: The Big Bang Theory (new day and time)

 8:30 p.m.: $#*! MY DAD SAYS
 9:00 p.m.: CSI
10:00 p.m.: The Mentalist
 
NBC
 8:00 p.m.: Community
 8:30 p.m.: 30 Rock (new time)
 9:00 p.m.: The Office
 9:30 p.m.: OUTSOURCED

10:00 p.m.: The Apprentice (new day and time)

 
Fox
 8:00 p.m.: Bones
 9:00 p.m.: Fringe
 
CW
 8:00 p.m.: The Vampire Diaries 
 9:00 p.m.: NIKITA
 

Odds of Survivor for the New Shows (based on 1-1, the best, to 10-1, the worst):

Nikita (CW): 4-1
Outsourced (NBC): 5-1
$#*! My Dad Says (CBS): 5-1
My Generation (ABC): 10-1
 
Source: Nielsen Media Research data (R = repeat)
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Ratings Box:

 
-Late Night Update:

Based on the Live Plus Same Day ratings for the week of August 27, ABC’s Nightline was the most-watched late night franchise, but encore telecasts of NBC’s The Tonight Show with Jay Leno outdelivered CBS’ competing The Late Show with David Letterman in adults 18-49. NBC’s Late Night with Jimmy Fallon and CBS’ Late Late Show with Craig Ferguson were in repeats at 12:35 a.m., as was Jimmy Kimmel Live on ABC one half-hour earlier. Here are the results:

 

Total Viewers

11:35 p.m. – 12:35 a.m.

Nightline (ABC): 3.3 million – to 12:05 a.m.

The Tonight Show with Jay Leno (NBC): 3.1 million (repeat)

The Late Show with David Letterman (CBS): 3.1 million (excluding Friday due to an NFL overrun)

Jimmy Kimmel Live (ABC): 1.4 million – from 12:05 a.m. (repeat)

 

12:35 – 1:35 a.m.

Late Night with Jimmy Fallon (NBC): 1.5 million (repeat)

Late Late Show with Craig Ferguson (CBS): 1.4 million (repeat)

 

Adults 18-49

11:35 p.m. – 12:35 a.m.

The Tonight Show with Jay Leno (NBC): 0.9 rating/4 share (repeat)

Nightline (ABC): 0.9/ 3 – to 12:05 a.m.

The Late Show with David Letterman (CBS): 0.8/ 4 (excluding Friday due to an NFL overrun)

Jimmy Kimmel Live (ABC): 0.4/ 2 – from 12:05 a.m.

 

12:35 – 1:35 a.m.

Late Night with Jimmy Fallon (NBC): 0.6/ 3 (repeat)

Late Late Show with Craig Ferguson (CBS): 0.4/ 3 (repeat)

  
Source: Nielsen Media Research data
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On the Air This Weekend:
Prime-Time Programming Options

 
 
ABC:

 8:00 p.m. Wife Swap (R)

 9:00 p.m. Primetime: What Would You Do?

10:00 p.m. 20/20
 
CBS:

 8:00 p.m. Medium (R)

 9:00 p.m. CSI: NY (R)

10:00 p.m. Flashpoint  
 
NBC:

 8:00 p.m. Who Do You Think You Are? (R)

 9:00 p.m. Dateline (two hours)

 
Fox:

 8:00 p.m. Human Target (R, return)

 9:00 p.m. The Good Guys (R)

 
CW:

 8:00 p.m. Smallville (R )

 9:00 p.m. Supernatural (R)

 
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ABC:
 8:00 p.m. Saturday Night Football: LSU @ North Carolina
 
CBS:

 8:00 p.m. CSI (R)

 9:00 p.m. 48 Hours Mystery (R)

10:00 p.m. 48 Hours Mystery (R)
 
NBC:

 8:00 p.m. Law & Order: Criminal Intent (R)

 9:00 p.m. Law & Order: Criminal Intent (R)

10:00 p.m. Law & Order: Criminal Intent (R)
 
Fox:

 8:00 p.m. Cops (two repeats)

 9:00 p.m. America’s Most Wanted

 
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Sunday 9/05/10
 
ABC:

 7:00 p.m. America’s Funniest Home Videos (R)

 8:00 p.m. America’s Funniest Home Videos (R)
 9:00 p.m. Extreme makeover: Home Edition (R)

10:00 p.m. The Gates

 
CBS:

 7:00 p.m. 60 Minutes

 8:00 p.m. Big Brother

 9:00 p.m. Undercover Boss (R)

10:00 p.m. CSI: Miami (R)
  
NBC:

 7:00 p.m. Dateline

 8:00 p.m. Law & Order: Criminal Intent (R)

 9:00 p.m. Law & Order: Criminal Intent (R)

10:00 p.m. Law & Order: Criminal Intent (R)
 
Fox:

 7:00 p.m. The Simpsons (R)

 7:30 p.m. The Simpsons (R)

 8:00 p.m. The Simpsons (R)

 8:30 p.m. The Cleveland Show (R)

 9:00 p.m. Family Guy (R)

 9:30 p.m. Family Guy (R)

 
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TV Tidbits:

Notes of Interest

 

-More Jamie Oliver on ABC:

Jamie Oliver’s Food Revolution on ABC, the Emmy Award winner for Outstanding Reality Program, has been renewed for a second season. The network has ordered six new episodes slated to begin in midseason.

 

-Disney Media Network Announces New Content Agreement:

Disney/ABC Television Group, ESPN and Time Warner Cable began a long-term agreement yesterday that will provide Time Warner Cable and Bright House Networks cable customers the programming of ABC Family, Disney Channel, Disney XD, ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, and SOAPnet. Also included are the programming on WABC in New York, KABC in Los Angeles, WTVD in Raleigh-Durham-Fayetteville, WTVG in Toledo, and associated HD cable networks.  Subscribers will also have digital access to online content and expanded Video On Demand services. 

 

-Jersey Shore Negatively Impacts State:

According to a new Rasmussen Reports statewide telephone survey, 70 percent of the participants believe MTV’s Jersey Shore is showing their home state in a negative light. Only three percent feel the show has a positive impact on New Jersey’s image, while 14 percent say it has no impact and 13 percent are undecided. For Mr. TV’s take on Jersey Shore, click on the following:

 
http://pifeedback.com/eve/forums/a/tpc/f/98010991/m/162109613?r=858102913#858102913
 

                                               

-New Brady Bunch Book:

If you can’t get enough of The Brady Bunch (and I certainly cannot), there is a new book out by creator Sherwood Schwartz and his son Lloyd J. Schwartz. Titled “Brady, Brady, Brady: The Complete Story of The Brady Bunch as Told by the Father / Son Team who Really Know,” everything you ever wanted to know about everyone’s favorite family sitcom will be addressed. And this includes how the show was developed, pitched, sold and cast. Click on the following to order your copy now.

 
 
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Since a number of people emailed me to complain about my not acknowledging yesterday’s date (9/02/10), today’s question is focused on the now classic Beverly Hills, 90210. On that note, what was the name of the fictional series that Steve’s mother starred in?

a)      Hartley House

b)      The Johnson Family

c)      Murphy’s Stew

d)      She and the Chimp

e)      The Texas Wheelers

 

The answer to yesterday’s question…

 

Remember George and Dorothy Baxter, the couple outspoken Hazel Burke was the maid for on 1961-66 sitcom Hazel? Who is the daughter in real life of the actress who played Dorothy?

 

a)      Meredith Baxter

b)      Pam Dawber

c)      Pamela Sue Martin

d)      Elizabeth Montgomery

e)      Lisa Whelchel

 

Is: a) Meredith Baxter, who we remember from sitcoms Bridget Loves Bernie (CBS: 1972-73) and Family Ties (NBC: 1982-89), and feel-good drama Family (ABC: 1976-80), which was created by the great Aaron Spelling.

-Current kudos goes to:
Don Abel, Steve Albright, Gerry Bixenspan, Barbara Bloomfield, Larry Collins, Kay Copeland, Mark Cosenza, Audrey Davis, Sue Doron, John Ferlazzo,. Maureen Goldman, Ed Griffis, Michelle Harrington, Jerry Hermes, Michael Holland, Ken Hommel, Bob Ingersoll, David Johnson, Marie Lefevre Karp, Tom Kilgallon, Howard Lieboff, Irene Kirschner, Steve Kurtzer, Patty Lynch, Tom Mertes, Bill Nuss, Aaron Paquette, Gordon Purcell, Colleen Roth, Michelle Stanton, Michael Stern, Joe Swaney, Ronnie Tallant, Carol Teichman, John Wick, Abbott Wool