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Sluggish Launch for Two New Prime-Time Entries

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THE PROGRAMMING INSIDER
Tuesday, December 21, 2010
 

Prime-Time Metered Market Monday Ratings:

Lackluster Perfect Couples (NBC) and Million Dollar Money Drop (Fox)

    

Ratings Box:

What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Amanda’s Mama
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Prime-Time Metered Market Monday Ratings:

Lackluster Perfect Couples (NBC) and Million Dollar Money Drop (Fox)

  

Monday 12/20/10

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   5.0/ 8
NBC 4.5/ 7
Fox    3.5/ 5
ABC 3.2/ 5
CW    0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, December 21, 2009):

Fox and CW: +17 each, NBC: + 5,ABC: - 3, CBS: - 7  

  
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-Yesterday’s Winners:   

The Sing-Off (NBC), Two and a Half Men R (CBS), Hawaii Five-O R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Skating with the Stars (ABC), Million Dollar Drop Off (Fox), Perfect Couples (NBC)

   
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, December 20, 2010.   

 
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-Ratings Breakdown:

CBS led the Monday overnights despite airing a night of all repeats, followed by NBC, Fox, ABC and The CW, which was also non-original. Based on results on NBC and Fox, it might be best never to debut any new series near the holidays again.

 

The last minute preview of NBC sitcom Perfect Couples, which the network hoped would capitalize on the lead-in support from the season-finale of The Sing-Off, was barely visible at a third-place 2.5 rating/4 share in the overnights at 10 p.m. Comparably, that put retention out of the 9:30 p.m. portion of The Sing-Off (5.7/ 8) at only 44 percent. Leading out of struggling Community in the Thursday 8:30 p.m. half-hour effective on Jan. 20, there is no reason to believe Perfect Couples has much of a future. 

 

Overall, The Sing-Off concluded its short season with a respectable 5.7/ 9 from 8-10 p.m., with the half-hour breakdown as follows:

 

The Sing-Off (NBC)

8:00 p.m.: 6.0/ 9 (#1)

8:30 p.m.: 5.7/ 9 (#1)

9:00 p.m.: 5.5/ 8 (#2)

9:30 p.m.: 5.7/ 8 (#1)

 

Given the time of year, consider The Sing-Off a “winner.” NBC closed the night with a repeat of The Office at a very last-place 1.6/ 3 in the overnights at 10:30 p.m.

 

Over at Fox, two episodes of game show Million Dollar Money Drop opened with an uneventful (and third-place) 3.5/ 5 from 8-10 p.m., with the half-hour breakdown as follows:

 

Million Dollar Money Drop (Fox)

8:00 p.m.: 3.4/ 5 (#3)

8:30 p.m.: 3.7/ 6 (#3)

9:00 p.m.: 3.4/ 5 (#3)

9:30 p.m.: 3.6/ 5 (#3)

 

While this was up overall by 17 percent from repeats of House (3.3/ 5) and Lie to Me (2.8/ 4) on the year-ago evening, a mid-3 in the overnights is a lackluster start. 

 

Over at CBS, its repeat line-up fared as follows:

 
CBS/Monday

 8:00 p.m. – How I Met Your Mother (R): 4.2/ 7 (#2)

 8:30 p.m. – Rules of Engagement (R): 4.0/ 6 (#2)

 9:00 p.m. – Two and a Half Men (R): 6.0/ 9 (#1)

 9:30 p.m. – Mike & Molly (R): 4.9/ 7 (#2)

10:00 p.m. – Hawaii Five-O (R): 5.5/ 9 (#1)

 

Elsewhere, ABC dud Skating with the Stars lived up to that description, with a fourth-place 3.0/ 5 in the overnights at 8 p.m. That led into back-to-back repeat episodes of Castle as follows:

 

Castle R (ABC)

 9:00 p.m. – 2.8/ 4 (#4)

10:00 p.m. – 3.8/ 7 (#2)

 

Look for returning The Bachelor to fill the Monday 8-10 p.m. block effective on Jan. 3.

 

The CW capped off the evening with encore telecasts of 90210 (#5: 0.8/ 1) and Gossip Girl (#5: 0.6/ 1). Always remember that serialized dramas never fare well in repeats.

 
Source: Nielsen Media Research data
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Ratings Box:

What's Hot/What's Not

 

-Solid Survivor Season Ender:

It could not top Green Bay versus New England on NBC’s competing Sunday Night Football, which snagged over 20-million viewers. But the two-hour season finale of CBS’ Survivor: Nicaragua on Dec. 19, which started late due to a primetime football overrun, was amply sampled at an approximate 13.39 million viewers and a 4.1 rating/10 share among adults 18-49 from 8:30-10:30 p.m. Survivor, which successfully moved to Wednesday this season, always concludes on Sunday. 

 
Source: Nielsen Media Research data
________________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
 
ABC:
 8:00 p.m. Skating with the Stars
 9:00 p.m. No Ordinary Family (R)

10:00 p.m. Detroit 1-8-7 (R)

 
CBS:
 8:00 p.m. NCIS (R)
 9:00 p.m. NCIS: Los Angeles (R)

10:00 p.m. The Good Wife (R)

           
NBC:
 8:00 p.m. Minute to Win It  

 9:00 p.m. Saturday Night Live Presents: A Very Gilly Christmas (R)

 
Fox:
 8:00 p.m. Glee (R)
 9:00 p.m. Million Dollar Money Drop
 
 CW:
 8:00 p.m. One Tree Hill (R)

 9:00 p.m. Life Unexpected (R)

 
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TV Tidbits:

Notes of Interest:

 

-New Temporary Home for CSI: Miami:

Veteran CBS crime solver CSI: Miami, which has suffered this season due to the numerous football overruns, will inhabit the Sunday 8 p.m. hour while The Amazing Race is in between seasons on Jan. 2, Jan. 9 and Jan. 16. The Amazing Race returns for edition No. 18 on Feb. 20. 

 

-And the Entertainer of the Year Is:

Beloved Betty White, who just snagged a SAG Award nomination for TV Land’s Hot in Cleveland, has been named Entertainer of the Year by members of the Associated Press. Previous winners include Taylor Swift, Tina Fey and Stephen Colbert.

 

-More Clearances for Anderson Cooper:

Thirty-nine more stations have bought the rights to upcoming Warner Bros. Domestic Television Distribution talker Anderson, host by Anderson Cooper, bring the total to 79 stations representing approximately 65 percent of the country. New clearances include KTVU/San Francisco, WXIA/Atlanta, WDIV/Detroit, KPHO/Phoenix, WFTS/Tampa, KTVD-KUSA/Denver, WOIO/Cleveland, KDNL/St. Louis, WPXI/Pittsburgh, WCMH/Columbus, WHTM/Harrisburg, WVTM/Birmingham and WWMT/Grand Rapids. Stations from groups representing the Allbritton, Capital, Citadel, Cordillera, Cox, Fisher, Fox, Freedom, Gannett, Hearst, Hubbard, LIN, Local TV, Media General, Meredith, Midwest TV, Morgan Murphy New Vision, Newport, Northwest, Raycom, Sarkes Tarzian, Schurz, Scripps, Sinclair, Smith Media, Titan and Tribune station groups have bought the new daily first-run talk show strip, which debuts in fall 2010.

 
-Sad News:

Comedian Steve Landesberg, who is best known for his role as Det. Arthur Dietrich on long-running sitcom Barney Miller, passed away yesterday at the age of 65. The case of his death was not confirmed. Known for his long-list on guest starring roles on series like The Rockford Files, The Golden Girls, Dave’s World, Everybody Hates Chris, Ghost Whisperer and That’s 70s Show, Landesberg appeared in 2008 theatrical Forgetting Sarah Marshall and A&E drama The Cleaner. 

 
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TV Trivia Time:

Amanda’s Mama
 
Who played Heather Locklear’s mother on the original Melrose Place?
 
a)      Loni Anderson
b)      Lynda Carter
c)      Barbara Eden
d)      Linda Gray
e)      Marilu Henner
 
The answer to yesterday’s question:
 

We all, of course, remember Rob Reiner as Mike Stivic (a.k.a. Meathead) on classic sitcom All in the Family. But which actor was originally approached for the role?

 

a)      Richard Dreyfuss

b)      Harrison Ford

c)      Dustin Hoffman

d)      Gabe Kaplan

e)      Sean Penn

 

Is:  b) Harrison Ford, who thought the bigotry of Archie Bunker was too offensive. Richard Dreyfuss wanted the part, but Norman Lear was not interested. All together now…

 

Boy the way Glen Miller played
Songs that made the hit parade.
Guys like us we had it made,
Those were the days.

And you knew who you were then,
Girls were girls and men were men,
Mister we could use a man
Like Herbert Hoover again.

Didn't need no welfare state,
Everybody pulled his weight.
Gee our old LaSalle ran great.
Those were the days.

 

-Current kudos goes to:
Gerry Bixenspan, John Brooker, Audrey Davis, Maureen Goldman, Jerry Hermes, Bob Ingersoll, Rick Locke, Patty Lynch, Gordon Purcell, Ted Zawislak