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NEW YORK Skoal consumers selected playmate Kara Monaco and rodeo/football star Walt Garrison to be the lead interviews in “their” 12-page section of Playboy magazine. The January issue, which is also the men’s magazine’s 55th anniversary edition, features a 12-page co-branded Skoal supplement.
Skoal, which is owned by U.S. Smokeless Tobacco Company, invited its loyal consumers to Skoalbrotherhood.com to present their ideas as to what should appear in the special issue.
This included everything from offering up jokes and stories to selecting the hottest 11 Skoal models.
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