Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The much-discussed, long-awaited merger of equals is done. Sirius Satellite Radio this morning (July 29) completed its $3.3 billion absorption of direct competitor XM Satellite Radio in an all-stock deal that took nearly 18 months to wind through Washington’s regulatory maze.
In the end, the deal has cost the satcasters million of dollars in lobbying and attempting to influence the necessary decision makers, and has left the share prices of each company deflated. Sirius closed down 37 cents at $1.88
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in