The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership (among 25-54 year-olds) of 4.2 million. The second part of the two-night event will air this evening.
By network, the story was surprisingly even: 3.7 million on History, 3.1 million on Lifetime, and 3 million on A&E.
Ad sales were tweaked across the networks, with companies placing their dollars where they thought they'd do the most good among the cablers. It's easily A+E's most-promoted event of the fall season. Manhattanites can't cross the street without seeing a subway poster or a bus covered in branding for the crime-and-passion miniseries.
Reviews for the program were mixed—The New York Times' Mike Hale praised Bruce Beresford's direction, though he didn't have much use for the performances, while Slate, Vulture and the A.V. Club were all less than enthusiastic (Slate's Willa Paskin called the show's portrayal of Bonnie Parker "misogynistic").
Still, you can't argue with success, or if you can, it makes more success happen: Nielsen's SocialGuide ranked the show the most talked-about of the day (excluding sports) and the crime-spree duo topped Google Trends, too.