'Sherlock' to Sponsor 'Family Guy' Special

Warner Bros. Pictures' upcoming feature Sherlock Holmes has stepped in as the new sponsor for Fox's upcoming Family Guy variety special.

The Guy Ritchie-directed film starring Robert Downey Jr. and Jude Law replaces Microsoft, which pulled out last week after the software company's executives watched the taping of Family Guy Presents: Seth & Alex's Almost Live Comedy Show.

The special, set to air Nov. 8 during Fox's Sunday animated block, will feature a sneak peek at Sherlock Holmes, which opens Christmas Day.

Fox made the announcement Saturday during the preshow of Game 3 of the World Series.

Instead of traditional commercials, the special was to feature creative promotion of Microsoft's latest operating system, Windows 7, woven into the show's content.


Nielsen Business Media