Serving It Up

Many of them are making headway in now-familiar ways — through their digital sites and by licensing their names on kitchen and other household products. In this special report, we profile three magazine companies that are extending their brands in less obvious ways — and making real money in the process. These efforts won’t entirely make up for those lost print ad pages, but it’s a good start — and a sign of the kind of thinking that’s begun to appear in all corners of the industry.