Salem Scares Up Big Numbers for WGN America

First stab at scripted development draws a crowd Sunday night

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49.

Per Nielsen, the 10 p.m. debut effectively septupled WGNA’s first-quarter prime-time average (218,000 total viewers), while improving on the network’s typical demo performance by a factor of six. In the period spanning Dec. 20, 2013 to March 30, 2014, WGNA averaged just 106,000 members of the dollar demo per night; last night’s premiere of Salem drew 647,000 adults 18-49.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in