SAG Strike Could Spell Disaster for TV

LOS ANGELES Already engaged in deep soul searching following a dismal fall TV season and flatlining ad market, broadcast networks are facing another blow: a potential Screen Actors Guild strike early next year.

SAG’s decision during the weekend to seek a strike authorization from its membership following the breakdown of its negotiations with the Association of Motion Picture and Television Producers has shifted the once-remote possibility of a SAG walkout much closer to reality.

While its effect would not be as far-reaching as this year’s strike by the Writers Guild of America — a SAG walkout would only affect scripted prime-time fare — it would derail the broadcast season for a second straight year, this time in the midst of a severe economic crisis.

“Everyone is praying that it won’t happen, but the reality starts to sink in that there may be a strike,” one TV studio exec said.

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