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Mitt Romney and Romney PACs outspent former Speaker of the House Newt Gingrich in South Carolina in TV advertising nearly 2 to 1, but it wasn't enough, according to a TVB analysis of spending in the state.
PACs are contributing about half the dollars, duplicating what the campaign is spending, said Jack Poor, the TVB's vp of strategic planning. "It's a trend we're seeing across the board," he said.
TV political spending in S.C. (in millions) vs. vote
Source: TVB analysis of Kantar Media Campaign
Analysis Group data
| Romney | $2.7 | 27% |
| Gingrich | $1.3 | 41% |
| Santorum | $1.3 | 17% |
| Paul | $1.0 | 13% |
| Perry | $.87 | withdrew |
| TOTAL | $7.2 |
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