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Romney Outspends GOP Pack in S.C.

TVB breaks out TV ad dollars

Mitt Romney debates Newt Gingrich. | Photo: Kevork Djansezian via Getty Images

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Mitt Romney and Romney PACs outspent former Speaker of the House Newt Gingrich in South Carolina in TV advertising nearly 2 to 1, but it wasn't enough, according to a TVB analysis of spending in the state.

PACs are contributing about half the dollars, duplicating what the campaign is spending, said Jack Poor, the TVB's vp of strategic planning. "It's a trend we're seeing across the board," he said.

TV political spending in S.C. (in millions) vs. vote
Source: TVB analysis of Kantar Media Campaign
Analysis Group data

Romney $2.7 27%
Gingrich $1.3 41%
Santorum $1.3 17%
Paul $1.0 13%
Perry  $.87 withdrew
TOTAL $7.2